DIFFERENCE BETWEEN NICHE MARKETING AND MASS MARKETING

by

davudobuya55

Mass marketing and niche marketing have too much difference. Both of these terms cannot be categorized in one term. The most common difference is the size of the market that is targeted by each term.

‘Niche marketing:

A niche marketer targets on the smaller groups of people. This person has not the capability of dealing with a larger group of people. He deals with one person at a time.

‘Mass marketing:

Mass marketing is opposite to the niche marketing. In this term, one person deals with the larger group of the people. He deals with a group of parents of people. If mass marketer deals with group of parents, niche marketer will target single parent. This is the main difference between these both terms.

‘In mass marketing, as we know that one has to deal with a group of people, it is some kind of difficult process. If he has to show his handmade and natural product, he would go for the group of parents. Then he is supposed to make segments and categories of these parents. In first segment, the first category will be of married parents, in second there will be unmarried parents then single parents and after that truly newly married parents. When the list of parents will be categorized, he will make segments of each parent according to their age. Third step comes to categories them according to their financial status. After this whole long and tiresome process, this kind of marketer will go to do his task that he has to do.

‘On other hand, niche marketer is quite simple and easy. In this term, marketer deals only with one person at a time. He does not need to make segments or categories. He can go anywhere and in any market to achieve what he wants. He does not need to pass from any kind of long term process to tell the healing techniques of his product.

‘Another noteworthy and great difference between both of these terms is that in mass marketing, a person uses expensive ways and forms to reach to the media. Agencies and marketers spend a big amount to give ad on television, radio and other sources like that. While in niche marketing, a marketer uses snail mail or electronic mail to get his aim.

These were basic points of the difference between niche marketing and mass marketing. That will hopefully guide when one is needed.

Mass marketing and niche marketing have too much difference. Both of these terms cannot be categorized in one term. The most common difference is the size of the market that is targeted by each term.

‘Niche marketing:

A niche marketer targets on the smaller groups of people. This person has not the capability of dealing with a larger group of people. He deals with one person at a time.

‘Mass marketing:

Mass marketing is opposite to the niche marketing. In this term, one person deals with the larger group of the people. He deals with a group of parents of people. If mass marketer deals with group of parents, niche marketer will target single parent. This is the main difference between these both terms.

‘In mass marketing, as we know that one has to deal with a group of people, it is some kind of difficult process. If he has to show his handmade and natural product, he would go for the group of parents. Then he is supposed to make segments and categories of these parents. In first segment, the first category will be of married parents, in second there will be unmarried parents then single parents and after that truly newly married parents. When the list of parents will be categorized, he will make segments of each parent according to their age. Third step comes to categories them according to their financial status. After this whole long and tiresome process, this kind of marketer will go to do his task that he has to do.

‘On other hand, niche marketer is quite simple and easy. In this term, marketer deals only with one person at a time. He does not need to make segments or categories. He can go anywhere and in any market to achieve what he wants. He does not need to pass from any kind of long term process to tell the healing techniques of his product.

‘Another noteworthy and great difference between both of these terms is that in mass marketing, a person uses expensive ways and forms to reach to the media. Agencies and marketers spend a big amount to give ad on television, radio and other sources like that. While in niche marketing, a marketer uses snail mail or electronic mail to get his aim.

These were basic points of the difference between niche marketing and mass marketing. That will hopefully guide when one is needed.

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Article Source:

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